Internet Marketing

For years we have known about using robots.txt and the rel=”no-follow” tag to guide spiders through our websites to index what we want and to ignore the rest.

Yahoo has now introduced a new twist on this concept with the introduction of support for a new class that can be used to block indexing of specific content WITHIN THE CONTENT ITSELF. Let me repeat that, you can now block indexing of content not only on whole pages or directories but within the content itself.

Let’s take a look at this tag. The syntax is simple. class=”robots-nocontent”. It can be used just like any other CSS class. For example you could use it in a standard div tag as follows:

I am content I want Yahoo to index.

<div class="robots-nocontent">I Am content I want Yahoo to ignore.</div> <p>
I am content I want Yahoo to index.

That’s a pretty powerfull tool if you wanted to increase Key Word density by removing duplicate content such and UI elements and common includes such as footers and headers.

Now if only Google would adopt this we would be getting somewhere.

Share This

Trackback URI | Comments RSS