Apr 20th, 2007
Google’s Conflict of Interest With DoubleClick Purchase
In the hoopla over Google’s purchase of DoubleClick many people didn’t take notice of another company purchased in the sale, Performics
What is the big deal? At first glance Performics simply appears to be the performance-based marketing division of DoubleClick. However after digging a little deeper you also realize that they offer Search Engine Optimization services to their clients.
That’s right - Google now owns one of the largest Search Engine Optimization firms. To me this is a conflict of interest. Only Google knows how its algorithm works, will this knowledge be used to give clients of Performics an unfair advantage over other SEO providers?
A vibrant industry has blossomed in the SEO services sector, from small mom and pop shops to larger full featured agencies. Could the be another area Google is interested in dominating. Clearly with the purchase of Perfomics they are moving in that direction.
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