MSN adCenter Desktop Tool Beta

I attended Danny Sullivan’s sort of new SMX Advanced conference here in Seattle this week and was walking around the exhibitor areas looking to see if there was anything new to report and the best booth stop of the morning for me was at the Microsoft Advertising booth. I talked to a guy that was super informed on the new MSN adCenter Desktop tool that is currently in Beta right now and he gave me a preview of the tool and I was super excited that MSN beat Yahoo to the punch to match a tool that Google has had in the marketplace for quite sometime now. Here are some features of the adCenter Desktop tool:

Bulk editing bid prices
Bulk editing destination URLs
Ad Group geo-targeting
Uploading changes instantly to your Account
Set and monitor bid and CTR alerts
Keyword research tool and optimization (see monthly search traffic and demographic data for keywords)
Create campaigns with wizard tool
Ability to view and manage multipule accounts

I know you are about as excited as I was to hear this news and you are just about to leave to go search MSN Live for a link on downloading the tool. Here is the link for you:

You can either sign-up online for the pilot or contact your Account Executive to get you access. I know everyone including myself can’t wait for MSN to acquire Yahoo so we can put a dent in Google’s empire on paid search.

MSN also recently updated their Microsoft Advertising logo. I went searching around for the new logo that I first saw in my Account Executive’s signature file on email. It was interesting to see Microsoft’s progression of logos for Adcenter. I have included a few below that I found. Remember that Microsoft launched the MSN butterfly logo way back on Feb. 14th, 2000.