May 8th, 2007
Google Unveils Major Changes To Analytics
Google today unveiled its new revamped Analytics service. Google Analytics is a free service that allows webmasters to track and analyze their websites traffic activity. All new accounts will have the new version activated immediatly while existing accounts will be phased into the new upgrade over the next couple of weeks.
The new release appears to mark a shift away from providing users with simple numbers and charts to a new approach where the data is set in context to give the data meaning and spot trends.
Brett Crosby, senior manager of Google Analytics:
“It’s not just one lonely number sitting on the page, telling you if your traffic went up or down. We present it with other data, so you can see if the data show that things are good or bad. Maybe your visits are down, but your conversions have tripled. Once you have the reports, you still need to understand what the data is telling you.”
It appears from their online demonstration of the new analytics that they have increased flexibility in the layout of the data as well as tied the conversion tracking of AdWords more tightly into the overall reporting.
If Google integrated its Website Optimizer and developed and automated AdWords bid management system into this program you would be very close to having a pretty automated all encompassing traffic and conversion machine.
I for one hope this doesn’t happen as I enjoy having a job.
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