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Mar 20th, 2007

Google Introduces CPA Program

After a great deal of speculation Google today has formally introduced a CPA beta program for publishers and advertisers. The news was broken on The official adwords blog.

“Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher’s site. You’ll define an action, set up conversion tracking, and create ads that publishers in the Google content network can then choose to place in new ad units on their site.”

You can apply for their beta program if you are a publisher in the United States.

Learn more about the program here

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One Response to “Google Introduces CPA Program”

  1. # Web Marketing Mentoron 20 Mar 2007 at 5:14 pm

    This is great news, my head is spinning with ideas.

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