Apr 17th, 2007
AdWords Introduces Preferred Cost Bidding
Google recently posted on their AdWords blog the introduction about a new bidding system based on what you “prefer” to pay. In other words instead of setting a maximum price per bid you are allowed to enter a “preferred” price and Google will attempt to set your average bid a that price point.
From their blog:
“Today, we are introducing a new bidding option called preferred cost bidding — a feature designed to help you save time while achieving your advertising cost goals more consistently. Instead of setting a maximum cost-per-click (CPC) or cost-per-impression (CPM) bid, you can set a preferred CPC or CPM bid that represents the average price you want to pay.”
Read more Below:
Inside AdWords: Introducing preferred cost bidding
Preferred Cost Bidding Help Center
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