Oct 28th, 2010
Twitter Advertising
Twitter has advertising? I just started seeing a small graphic icon labeled “Promoted” on my new Twitter dashboard under the “Who to Follow” section and the advertiser that I saw was Rockstar Games promoting a new game title.
They had a link to this Twitter Advertising information page that has a information request form at the bottom of it.
How much does it cost to promote your content on Twitter? Is it a cost-per-click (CPC) model?
Some Promoted Products offerings, such as Promoted Trends, are a fixed rate. Others use a simple impression-based (CPM) pricing model. Twitter is still developing that model with a small group of beta advertising partners and are measuring multiple indicators of engagement, such as: retweets, @replies, use of #hashtags, avatar clicks, in-Tweet link clicks, views after re-tweets, and more. They are calling these indicators “Resonance” and they believe that over time, a pricing model based on resonance will be better for promoting a Twitter account than a CPC or CPA model on followers.
Here is the response when I asked to be signed up on the Twitter Advertising Beta.
2/11/11 – Post follow up: I just found this “Promoted Tweets” page on the Twitter Business section. They explain both promoted Tweets and promoted Trends offerings.
Promoted Tweets Explained:
* Send a Tweet to your followers first, then promote that Tweet
* The Tweets then appear as content in Twitter search results, not alongside them
* The Promoted Tweets can be interacted with just like normal Tweets
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