Oct 31st, 2008
Google AdWords and Politics
I got a nice surprise message from Google reminding me to vote on Tuesday. Does Google really think they are driving votes by messaging all of their Google AdWords advertisers to vote? I felt spammed for some reason. That space is usually reserved for important messages regarding your account and not for public service announcements.

I wonder if Google will release data on how much they made on this year’s elections from advertisers. At least the people behind each campaign have good ads with strong call to actions on them and best practices applied.
Google has recently taken a stance publicly opposing California’s Prop 8 that seeks to amend the state’s constitution and undo the California Supreme Court’s legalization of same-sex marriage, leading co-founder Sergey Brin to release a statement on behalf of Google. “It is the chilling and discriminatory effect of the proposition on many of our employees that brings Google to publicly oppose Proposition 8,” commented Brin, “While we respect the strongly-held beliefs that people have on both sides of this argument, we see this fundamentally as an issue of equality. We hope that California voters will vote ‘no’ on Proposition 8 — we should not eliminate anyone’s fundamental rights, whatever their sexuality, to marry the person they love.” I applaud Mr. Brin on showing support to his Gay employees and for supporting same sex marriage rights.
Here is the two political camp’s ads on Google:


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