Internet Marketing

Alexa recently released news that they have “better rankings,” and “improved methodology” and have moved past using their Alexa Toolbar as one of the main sources for its rankings. I have always called Alexa the CEO’s site meter tool as the toolbar itself wasn’t even available for MACs. I think every CEO or marketing manager has installed the toolbar at one point in time to check their ranking and it has been used widely by marketing professionals as a research tool for competitive intelligence.

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I haven’t used the site or toolbar in over a year and for comparative site reporting I usually frequent sites like Compete.com and Quantcast.com which the industry and website owners have implemented and are using in great numbers to report on their own demographics and to share information to their vertical or category for ranking. These two services have free features and provide pretty detailed information for general comparison reporting or trending. If you have the cash to pay for yearly access to Hitwise, comScore or Nielsen’s net ratings then let me know so you can run a few reports for me too. Those subscriptions are costly and I haven’t seen much value in them unless you are in an interesting vertical and are looking for websites to advertise on that you might not have realized were in your demographic.

I wish sites like 100Hot.com still existed and MediaMetrix still published their top 100 website report online for free. I think I’ll give Alexa another try and see if they are delivering something worthwhile now.

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