Comments for Internet Ad Pulse

Comment on Google’s AdWords Downfall by Anonymous

Anonymous — Sat, 28 Feb 2009 08:05:07 +0000

Adwords Changes Display URL Policy…

Google has announced that beginning the week of February 24th, they will implement a change in their Adwords policy in regards to the usage of multiple display URLs in same ad group.
From next week onwards all display URLs within an ad group must have …

Comment on Google’s AdWords Downfall by jprofits

jprofits — Wed, 01 Oct 2008 20:31:16 +0000

Big spenders keep themselves happy. They almost always bid the most for their premium keywords keeping them in the top spot. The smaller guys will hold the lower positions because they can’t afford competing for the top spot. Google already does a good job with their SERPs (natural listings that is) and they should keep the advertising piece open to competition.
I’m not sure what the Feds would be able to do but the shareholder value could suffer if this tactic drastically reduces revenue.
I heard somewhere that Google is looking to show just ‘one perfect ad’ for each search result. I don’t think that is possible – the best CTR I have or seen/heard of was around the 50% mark. I don’t think 50% is perfect. Why not let the user chose what the perfect ad is from a handful of listings instead of just one.

Comment on Google’s AdWords Downfall by Dizzle

Dizzle — Tue, 30 Sep 2008 21:17:08 +0000

Dang, one of the first advertisers on Google, You Old School!

I agree that you would think the cash cow aka “GOOG” would stand to make huge profits by allowing advertisers to openly bid on all brands as i see this same behavior in our vertical. BUT do you consider it a downfall or maintaining a healthy relationship with some of it’s biggest spenders? Smaller advertisers come and go so it makes sense for them to keep big spenders happy. And i can also see the perspective of creating a “relevant” SERP.

If someone searches for match or match.com it think it’s pretty obvious what they were looking for considering the huge advertising campaigns these guys do. Perfect Match on the other is not as recognized (although a trade term) therefore CPC is still within reach for competitors to garner a decent CTR aka “Historical Performance” = Cha-Ching for GOOG!

I’ve never heard of “plenty of fish” but is it possible that they have been around long enough under the radar that by the time advertisers caught on it was too late? Or was it a scenario where there used to be advertisers but as the brand grew and became more dominant for it’s own trade term that advertisers CPC slowly began to increase and advertisers disappeared?

I think you make some great points about some possible shady antics by GOOG. But if the feds ever investigated the ethical business practices they would hear the same thing we do from our account reps. “It’s the Algorithm, we have no control over that”. Unfortunately it’s their world and we just live in it.

Comment on Calculating eCPM by Dizzle

Dizzle — Thu, 13 Mar 2008 20:01:37 +0000

THANK YOU!

I couldn’t find squat on this topic anywhere.

Dizzle

Comment on Google Trying to Block Microsoft Takeover of Yahoo by Dizzle

Dizzle — Thu, 07 Feb 2008 20:59:53 +0000

I couldn’t agree more. Take 2 semi decent web portals and make one big mediocre one! I think i fear the obvious with everyone else with a potential rise of CPM’s if they were to merge.

Comment on A Quick SEO Lesson – Keeping Your Page Relevant by Dizzle

Dizzle — Thu, 24 Jan 2008 22:50:13 +0000

I’m glad to see some fresh posts here! I think people over think their SEO strategies and forget the very core of what SEO is and this post reiterates just that. Keep it simple and concise and don’t lose focus on the keywords you wish to rank for. I have had many discussions with my manager about staying focused on 2-3 core terms and some how after i get the copy back from brand marketing the copy is so convoluted im editing with a machete and samurai sword. WTF?

Hopefully there will be a future post covering SEO strategies on “not so tail term” queries! Great post.

Dizzle

Comment on Google Owns You by Dizzle

Dizzle — Tue, 07 Aug 2007 22:57:03 +0000

First it was MSN and now Google, EVIIIIIIL. I hear if you flip the Google logo around and at the bottom of the second “O” closest to the “G to the L” inscribed in small italics, font size -2 is 666!

I agree with the statement above regarding keeping your enemies closer, but until you lived with your mother in law and 9 year old sister in law for 6 months you have no idea what evil is. Google is fricken mother Teresa as far as I’m concerned and enjoy the space.

Keep up the good work Google!

Love,

Dizzle

Comment on 20 SEO Tips and Tricks by Traffic Trades » Traffic Trades July 27, 2007 9:49 pm

Traffic Trades » Traffic Trades July 27, 2007 9:49 pm — Sat, 28 Jul 2007 01:54:03 +0000

[...] 20 SEO Tips and Tricks Stay away from 2 and 3-way link trading schemes. Build your link backs organically through a few stragegic link trades with sites that have similiar or relevant content as yours. One way links are the best way to go. … [...]