Internet Marketing

A recent study by JupiterResearch has revealed that 25% of US internet users visit social networking sites regularly. This is a whopping 41 million people and potential customers you may be missing if you approach marketing by the traditional search engine placements only.

Its vital in this day and age to expand the reach of your brand to these networks. There are a couple of very important reasons to “go social” with your marketing efforts.

1. It’s free. Almost all of the major social networks such as MySpace are free for people and companies alike to set up a profile and engage with others on the network.

2. It’s simple. These services all use a simply WSIWYG editors to enter your information, customize your page and communicate with others. If you find that you cant figure it out simply ask the teenager in your family to help out. Odds are they are already proficient.

3. It opens up new communication opportunities. Feedback and comments from your customers are vital to stay relevant to them and identify their needs and interests. Your social network presence easily facilitates this communication with your potential and current customers.

So while you plan your internet marketing approach keep those 41 million users in mind and devise a strategy to include social networking.

Below are a few of the social networks which you can utilize as a marketing platform.

MySpace
Hi5
Friendster
Facebook
Bebo
Multiply
LinkedIn
spaces.live.com

Happy Networking!

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