Apr 6th, 2007
Preparing For The Summer Slowdown
Every summer many online marketers find traffic to their properties decrease over the summer. It’s clear why, people are out doors more and less glued to their computers. While this isn’t a hard and fast rule of thumb as many summer related sites see an increase (travel, bbq, lawn and garden care, etc). However, many general interest sites do feel an impact to their bottom line.
What can a webmaster do? Well if you are in the affiliate space try to ensure that you have a comfortable mix of affilitates that cover all the seasons. For example have a skiing affiliate for the winter offset with gardening affiliate for the summer. Its not unlike balancing your stock portfolio, you want a comfortable mix of programs that keep you diversified through out the year.
Of couse you can also do what I try to do - spend more time away from the computer yourself. Get out doors, enjoy the weather and know that the fall crunch is right around the corner.
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