Internet Marketing

I got this information from our Google Agency Services weekly update newsletter. It has some helpful tips if you use YouTube.com for viral traffic. Be sure to also watermark your videos and/or have a URL slide at the end so users can type-in your website address if they want to visit your site.

Tips to Improve Your Video’s Ranking on YouTube

YouTube video search uses a variety of signals to determine the placement of a video in our rankings, including the video file name, title, and any associated metadata. The more information provided about a video, the better it can be searched. In general, we strive to give the best possible objective video result. However, there are some best practices that clients can use that will help their rankings:

* Add a Descriptive Title to Your Video - When users search for a video on YouTube, they will find your content easier if you include an accurate and descriptive title for your video. An engaging title can also help your video stand apart from the rest of the crowd.
* Make Your Descriptive Content Clear and Specific - Try to determine what content your video contains that will help users find it and distinguish it from other videos. Providing content that is descriptive, accurate, and unique is an important factor. Using complete sentences in your description is also a good idea. For more information, you can reference What should I put in my video description?
* Provide Accurate Tags - Including tags that users may use when they search or browse videos also helps. However, avoid using techniques such as keyword stuffing which will ultimately hurt your videos rankings.
* Community Opinion - Our vast and highly engaging YouTube community is an important factor that can affect the ranking result of your videos. Signals from users who share, comment, rate, watch, subscribe to and embed your videos are also taken into consideration when ranking videos.
* YouTube Embeds and Links - YouTube also takes into account links from reputable websites that point to your video. Web sites that are “important” and point to your video may improve your videos ranking. Similarly, YouTube also takes into the consideration reputable websites that embed your video. For information on how to embed videos, please refer to How do I embed videos on my website or blog? Google has also published webmasters guidelines that apply to all sites that embed or point to video content. This document also provides important quality guidelines that webmasters should take into consideration when linking to or pointing at videos.

Using these and other factors, YouTube strives to provide the most accurate and relative video search results. YouTube also continues to modify and improve its algorithms to ensure accurate results and create a better user experience.

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We all know how much the engines are loving blogs and bloggers these days. If you can’t beat them then join them…sort of.

How can you make your site that isn’t a blog more SEO-bloggish-friendly?

It is pretty simple my friend. Here are 3 tiny steps that you can implement, introduce or tweak to your existing pages to show the relevance of the content on your page or website.

#1 - Title Tags. Keep them short and to the point. Example: The title tag we use for one of our sites Hip-Hop.net is “Hip-Hop.net - Hip Hop Network”

4 keywords, not spammy and to the point including the keyword that we are trying to rank high in the SERPs for: “Hip Hop”

#2 - URL Re-Writes. I believe this is what gives the bloggers the one up on the competition because the URL usually matches the title of the blog post and the H1 header title on the page. 1+1+1 = top listing in most cases if your site is relevant to the topic being searched. Example: You knew I would have one for you to see. Do a search in Google for “implementing flash click tags“.

This page should appear as the top result (fingers crossed):
http://internetadpulse.com/design-advice/implementing-flash-click-tags/ <-- Look at the URL, it matches the keyword search string and when you click on the page the header also matches. Wordpress is like Magic huh?

#3 - H1 Tag. The old school header tag makes a comeback to the scene. Headers in old HTML mark-up are very important. Think about newspapers for a second. If they didn't have headers for the articles then you probably would just glance right over them. The Header tag lets the engines know the topic of the page content. I usually recommend using either a breadcrumb trail and having the page title at the end of the breadcrumb.

Example: Home > Design-Advice > Implementing Flash Click Tags (make this your H1 in CSS).

Check out an old client, Bag Borrow or Steal, that I did some SEO consulting for and how they do the breadcrumb trail, the title tag header on the page and the same text from the header in the URL string. Perfect execution! See this example handbag detail page: Betsy Johnson ‘Guns & Rosettes’ Hobo handbag page then do a search in Google for the keyword phrase: Betsey Johnson ‘Guns & Rosettes’ Hobo

Doesn’t it just look to easy to be true? Remember to keep your content relevant, be picky on your link trades and include your site URL in your press. Google will love you sooner or later.

-Brian Rauschenbach

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